How LunaRich Helps Lower Cholesterol Naturally

The scientific community acknowledges the heart health benefits of soy, a claim validated in 1999 by the Food and Drug Administration. Studies show that lunasin, a naturally occurring peptide found in soy, is largely responsible for soy’s cholesterol lowering properties.

AHA Recognizes Lunasin’s Heart Health Benefits

Lunasin, the key ingredient in Reliv’s LunaRich® whole bean non-GMO soy powder, and its ability to support cardiovascular health have been recognized by the American Heart Association! Circulation, the official journal of the AHA, has published a study abstract demonstrating lunasin’s heart health benefits. Read it now.

LunaRich soy powder and the further concentrated LunaRich X™ optimize bioactive lunasin content for maximum benefit for you.

Dual-Action LunaRich

Cholesterol comes from two sources: dietary intake and our body’s own production in the liver. Over 80% of cholesterol comes from the liver, so the most effective way to lower LDL (bad) cholesterol is to control the liver’s internal production. The lunasin in LunaRich does so in two ways:

1. Selectively disrupts a step in the production of an enzyme key to cholesterol synthesis in the liver. 
2. Increases the number of receptors available in liver cells to clear LDL cholesterol from the bloodstream.

Most cholesterol is produced in the liver by the HMG-CoA reductase gene. Simply blocking HMG-CoA can lead to health problems because your body needs a minimum level of cholesterol for proper cellular function. Lunasin instead targets cholesterol at an earlier stage, reducing the HMG-CoA without blocking it entirely. So you get cholesterol-lowering benefits without disrupting the body’s normal functioning.

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