Reliv launches initiative to speed purchases of healthy energy shot 24K
SOURCE Reliv International, Inc.
CHESTERFIELD, Mo., Dec. 21, 2011 /PRNewswire/ — Reliv International, Inc. (NASDAQ:RELV), this month launched 24K VIP, a discount and referral program designed to speed up and increase sales of healthy energy shot 24K.
“We wanted to make it easier for Reliv Distributors to add new customers. The popularity of energy drinks and the high marketability of 24K made it an ideal product for a program like VIP,” said Ryan Montgomery, executive vice president of worldwide sales.
Distributors invite customers to join the program and receive an immediate 10% discount on 24K. VIPs can then double that discount to 20% when they refer three new VIP customers into the program.
Reliv has developed online tools to speed up the 24K ordering process. These include email and social media tools as well as personalized VIP Codes and a dedicated site for VIP orders.
“We see the 24K VIP Program as a new, more familiar entry point for anyone who happens to hear about Reliv or 24K,” Montgomery said. “And once people get to know us, our high retention rates point to our ability to build lasting relationships.”
24K: A Healthy Energy Shot
Reliv developed 24K because it saw a lack of healthy options in the energy shot category. The product, named because of its 24 active ingredients, contains no caffeine, no sugar and only five calories per serving. 24K is designed to boost energy, improve mental focus and reduce stress. It is available in a multi-serving 28-ounce bottle and in two-ounce “double-shots.”
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